MCB Bank Pakistan

Sr. Manager Marketing Communication Digital Banking

Department	Reports to
Marketing Communication Department / Marketing Division	Unit Head Marketing Communication Wholesale Banking

JOB Description

This role is responsible to liaise between creative agencies and internal stakeholders of the Bank to design, develop and supply marketing materials such as sales collaterals, advertising campaigns, and event branding to promote the Bank’s Digital Bank Group’s products and identity as per business needs in a timely manner.

PRINCIPAL ACCOUNTABILITIES

No.	Accountability	%Time
1	To assist & support the line manager in leading the execution of marketing and promotional campaigns, working closely with creative agencies and cross-functional business teams to ensure successful outcomes that are aligned with Digital Banking Team’s strategic goals	20%
2	To coordinate with the line manager to develop innovative content and comprehensive marketing plans for marketing collateral and branding initiatives with the goal of enhancing the visibility of Digital Banking Group’s products & services	20%
3	To develop and maintain effective partnerships with creative agencies, overseeing the timely and high-quality delivery of services to meet the expectations of internal stakeholders to drive business outcomes	30%
4	To develop and maintain strong relationships with internal stakeholders to facilitate the swift implementation of promotional campaigns and related materials, aligning with the agreed business strategy and objectives	20%
5	To monitor and analyze industry developments and emerging technologies to remain up-to-date and informed, enabling the organization to stay ahead of the curve and maintain a competitive advantage	10%

KNOWLEDGE AND EXPERIENCE

Knowledge and Skills	Graduate / Masters with related discipline from recognized Institute. Thorough understanding of various marketing tools and sufficient command on creative conceptualization, digital advertising and development of artwork. Computer Proficient
Experience Profile	3 - 5 years of relevant experience in a reputable organization
Behavioral Competencies	Good interpersonal skills Good communication skills Time management skills Attentive to details

Additional Information

Any other assignment as per directives of line management.

Important Note

“Females and Persons with disabilities having required skill set are encouraged to apply . MCB bank Ltd is an equal opportunity employer and is committed to create an inclusive environment for all employees.”

To apply for this position please share your resume at [email protected] Do not forget to mention the title of the position in the subject of your email.

Deposit Accounts

Digital Banking

Roshan Digital Account

Cards

Consumer Loans

Remittances

Wealth Management

Sr. Manager Marketing Communication Digital Banking

JOB Description

PRINCIPAL ACCOUNTABILITIES

KNOWLEDGE AND EXPERIENCE

Additional Information

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