1

Design digital marketing strategy aligned with the Bank’s vision in close collaboration with core marketing team for maintaining a robust communication & campaign calendar for digital products and services to deliver digital transformation objectives

25%

2

To deploy marketing and digital product concepts to augment Bank’s digital visibility, recall of digital products and digital user experience by breaking financial concepts into clear, concise, and easy-to-understand for range of target audience’s to drive adoption of digital concepts

10%

3

Leading copywriting and content development in a consistent fashion for communication channels including MCB official website, Facebook, Instagram, LinkedIn, X and other social platforms. This also includes modernizing collateral, posts, SMS, e-templates to stay fresh and relevant to digital banking customers

15%

4

Planning, executing and optimizing digital campaigns across channels like Google (search engine optimization (SEO), search engine marketing (SEM), Google Ads), social media (Facebook, LinkedIn, Instagram), email and display ads to maximize reach and ROI

15%

5

Creating meaningful personas to represent customer-segments / cohorts to effectively reach target audience through effective content for digital products. Work with product partners on campaigns that deliver customer engagement and deepen banking relationships

10%

6

Develop process to analyze community responses and reply to the queries appropriately within prescribed TAT. Analyze metrics related to digital banking products on all social media handles and app stores (Android/iOS/Others) to enable and equip cross functional teams for improving customer experience

10%

7

Implementing a system for tracking key content performance indicators (KPIs) such as website traffic, engagement metrics (likes, shares, comments, click through rates), lead generation and customer acquisition costs etc. Generate and present performance reports and recommendations to line management to grow digital relevance and scale

10%

8

Supervising digital log book mechanism to ensure long term content consistency across channels while also ensuring alignment with the brand’s voice and messages

5%